In the ailing economy, consumers are loath to invest or even save. FCA regulations are saddling you with endless paperwork. And half the money you earn is torn from your hands..."because you can afford it"!
Finance used to be a great career. Now, it's a daily obstacle course.
Hop on a plane to Dubai though, and it's a totally different story. You'll find wealthy expats here, like engineers, executives and bankers. They're out here to enjoy a better life and build a future for their families.
All they need is expert financial advice. And that's where we come in.
Or better still, it's where you come in...
In many ways, Dubai is the UK's polar opposite.
Construction is booming again. Multi nationals are flooding in. And GDP grew by a massive 5% last year. The global shock of 2008 is just a distant memory.
Then there's regulation.
While the FCA is piling on the pressure in the UK, there's a lighter touch in Dubai. Just sensible rules designed to set and maintain quality standards, without tying advisors up in knots.
We call it the best of both worlds.
And better still, we're a tax-free economy - so your clients have cash to invest, and you're free to earn and save...or spend. No interference.
A less constrained, more affluent region with a culture for investment and saving. And a vast supply of solvent clients looking for sound advice - from ethical advisors who'll always put the right money in the right place.
Well, let's start with an introduction. We're Holborn Assets - a financial services company based in the heart of Dubai. With over 80 IFAs working across the UAE, we're helping thousands of people each year to maximise their wealth.
It's true. When we started out back in 2000 there were three of us, and today we're expanding all over the region...in a world where the finance market is meant to be on its knees.
How so? Well the local markets are ripe, and that's certainly been a factor. But mostly, if we say so ourselves, it comes down to reputation.
We've built a name for innovative, bespoke financial planning - and we only trust the very best people to give our clients advice.
To date, we've brought in advisors from all over the western world. And this year, with talent pouring into Dubai like never before, we're searching the UK for another 6 dynamic IFAs.
"Holborn‘s name gives you a boost.
When you tell someone you're an IFA, they quickly tune out. But when you say you're with Holborn, they're instantly more receptive. Reputations matter, and people know Holborn as an honest family business."
IFA - Holborn Assets, Dubai
As you'll discover, Dubai is a city that's constantly on the move.
So whether you're free and single, or moving out with a family, there's plenty to enjoy here. Just set your own pace and unwind.
We've got some of the world's best hotels and restaurants, shopping malls and attractions. Or if that all sounds too busy, fine - just chill out on the beach.
It's a great place to keep active, too.
There are wide open roads for cycling, lush greens for the avid golfer and clear seas for surfing, snorkelling, boating... it's one big playground.
Life is good. And best of all, you don't have to pay through the nose.
Fuel is so cheap it's almost free, so you can drive off and explore on a shoestring.
You'll always find deals on weekend breaks, leisure and even food.
And your accommodation doesn't have to break the bank. In the heart of the action, naturally, there's going to be a price tag. But scout around - Dubai is a big place, where you'll always have a choice.
"Dubai is great for families.
There's a whole expat community, so kids make friends and families bond...it feels like we're all in this together! The schools are excellent too - many even teach the UK curriculum. And with Dubai's low crime rate, you know that your children are growing up in a safe environment. So yes, I'd recommend it."
Operations - Holborn Assets, Dubai
It's decision time now. But we're not asking you to say yes or no - not yet. We're just asking you to take the next step, by getting in touch. That's all.
Then we can get to know you, and you can ask all kinds of questions.
The big decision comes later.
"You get out what you put in.
There are no short cuts, but the right person will succeed in Dubai. If you provide a great service and you're prepared to build a client network, you'll find a rich seam of business here. And a great way of life."
IFA - Holborn Assets, Dubai