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Affluent savers, bucket loads of leads, simple compliance, a company that cares...

No wonder IFAs are flocking to Holborn in Dubai!

Let's face it: as an IFA, you've got your work cut out.

In the ailing economy, consumers are loath to invest or even save. Regulations are saddling you with endless paperwork. And half the money you earn is torn from your hands..."because you can afford it"!

Finance used to be a great career. Now, it's a daily obstacle course.

Hop on a plane to Dubai though, and it's a totally different story. You'll find wealthy expats here, like engineers, lawyers and bankers. They're out here to enjoy a better life and build a future for their families.

All they need is expert financial advice. And that's where we come in.

Or better still, it's where you come in...

Give us 10 minutes. We might just change your life...

It's all so different here

In many ways, Dubai is the UK's polar opposite.

Construction is booming again. Multi nationals are flooding in. And GDP continmues to grow by a predicted massive 4% next year.

Then there's regulation.

While the FCA is piling on the pressure in the UK, there's a lighter touch in Dubai. Just sensible rules designed to set and maintain quality standards, without tying advisors up in knots.

We call it the best of both worlds.

And better still, we're still a tax-free economy - so your clients have cash to invest, and you're free to earn and save...or spend. No interference.

That's Dubai.

A less constrained, more affluent region with a culture for investment and saving. And a vast supply of solvent clients looking for sound advice - from ethical advisors who'll always put the right money in the right place.

So what does this mean to you?

Well, let's start with an introduction. We're Holborn Assets - a financial services company based in the heart of Dubai. With over 80 IFAs working across the UAE, we're helping thousands of people each year to maximise their wealth.

And to blow our own trumpet for a second, we're growing by over 30% year on year.

It's true. When we started out back in 2000 there were three of us, and today we're expanding all over the a world where the finance market is meant to be on its knees.

How so? Well the local markets are ripe, and that's certainly been a factor. But mostly, if we say so ourselves, it comes down to reputation.

We've built a name for innovative, bespoke financial planning - and we only trust the very best people to give our clients advice.

To date, we've brought in advisors from all over the western world. And this year, with talent pouring into Dubai like never before, we're searching for another 25 dynamic IFAs.

(Maybe you?)

As one of our team, you'll enjoy:

  • Qualified leads to help you build your client base
  • Marketing support as you grow your network and referral channels
  • Training and CPD, easing you into the offshore market
  • Chartered Insurance Institute membership to keep you one step ahead
  • Industry leading remuneration packages and support
  • Regulatory support from our offshore compliance team
  • Investment updates and opportunities from our market analyst
  • Funded tuition as you work towards Chartered Status.
  • Reward and Incentive programmes including life affirming trips to Kenya, Sri Lanka and Tanzania.

New to the offshore market? No problem

If you're qualified in the UK, we'll train you in local regulations. We'll share our proven, system for meeting each client's goals. And we'll show you how we put together tailored financial plans, including pension transfers, offshore investments, mortgages, wills and trusts.

But all that's for later.

First, we have to tell you, there's more to Dubai than the office! To quote one of our top advisors:



  • 150,000 British families in Dubai
  • Over 200,000 families from South Africa and Europe
  • Rapid expansion in Abu Dhabi - one hour down the road
  • Markets growing across the Gulf Region: Saudi Arabia, Qatar, Oman, Bahrain...and beyond.

"Holborn‘s name gives you a boost.

When you tell someone you're an IFA, they quickly tune out. But when you say you're with Holborn, they're instantly more receptive. Reputations matter, and people know Holborn as an honest family business."

Andrew Jarvis
Senior Partner - Holborn Assets, Dubai

When you live here, you really live here!

As you'll discover, Dubai is a city that's constantly on the move.

So whether you're free and single, or moving out with a family, there's plenty to enjoy here. Just set your own pace and unwind.

We've got some of the world's best hotels and restaurants, shopping malls and attractions. Or if that all sounds too busy, fine - just chill out on the beach.

It's a great place to keep active, too.

There are wide open roads for cycling, lush greens for the avid golfer and clear seas for surfing, snorkelling, boating... it's one big playground.

Life is good. And best of all, you don't have to pay through the nose.

Fuel is so cheap it's almost free, so you can drive off and explore on a shoestring.

You'll always find deals on weekend breaks, leisure and even food.

And your accommodation doesn't have to break the bank. In the heart of the action, naturally, there's going to be a price tag. But scout around - Dubai is a big place, where you'll always have a choice.

"Dubai is great for families.

There's a whole expat community, so kids make friends and families feels like we're all in this together! The schools are excellent too - many even teach the UK curriculum. And with Dubai's low crime rate, you know that your children are growing up in a safe environment. So yes, I'd recommend it."

Gerry Leahy
CIO - Holborn Assets, Dubai

So, a new life...or back to normality?

It's decision time now. But we're not asking you to say yes or no - not yet. We're just asking you to take the next step, by getting in touch. That's all.

Then we can get to know you, and you can ask all kinds of questions.

The big decision comes later.

To join us in Dubai you should be:

  • A qualified advisor with at least 2 years behind you
  • Results-driven, with evidence of success from past and current cases
  • Customer-focused, with proof that clients value the service you've given
  • Fully compliant with FCA standards, with a high degree of integrity
  • Self motivated, whether you work alone or as part of a team
  • Fluent in English and aged over 25 so you can engage with senior clients.

"You get out what you put in.

There are no short cuts, but the right person will succeed in Dubai. If you provide a great service and you're prepared to build a client network, you'll find a rich seam of business here. And a great way of life."

Adrian Luscombe-Whyte
Partner - Holborn Assets

If you fit the bill, we're ready to talk. Just send us your details now!

We're not telling you that wealth and success will fall into your lap here.

But we're taking away the shackles and placing you in a company where IFAs are thriving.

We're giving you leading products too, and world class business support.

And if you're the person we're looking for, you'll know the rest is up to you...



As Dubai prepares to host Expo 2020, the government is investing $8.1billion here.

Across the region, 277,000 new jobs will be created.

That's a massive expat workforce to add to a market that's already crying out for expert advice.